Intuitive Index Engineering.

We are Prime Indexes.

Prime Indexes creates financial indexes that solve problems for both professional and self-directed investors. Our index designs focus on emerging trends in the exchange-traded fund (ETF) industry, and our founders have participated in the creation and launch of over a hundred financial products and indexes across all major asset classes. Prime Indexes are used as the basis for innovative new investment solutions for investors, and use intuitive design principles so that new investment products can ultimately provide low-cost, efficient, and convenient access.


  • The Prime 5 US Dividend ETF Index uses a proprietary methodology with intuitive criteria to evaluate all dividend-oriented ETFs. The result, a single “best of breed” index of five ETFs ranked and screened by dividend growth, dividend yield, volatility, fees, and liquidity.

    Read about the benefits of ETF portfolios here.

    Read Frequently Asked Questions here.

  • The Prime Equity 10 Closed End Fund index seeks to select US equity-focused closed end funds with an optimal combination of high distribution rate, high discount, low expense ratio, and high liquidity using the Prime ScoreTM methodology.  The top 10 highest scoring closed end funds are selected for the index portfolio.

  • The Prime Floating Rate CEF index embodies a strategy of selecting closed end funds that provide high current income, while also preserving capital in a rising rate environment.  The index evaluates and selects funds that invest in senior secured floating rate corporate loans, and that achieve the highest Prime ScoreTM.



Prime Indexes was founded by veterans of the exchange-traded fund (ETF) industry that identified an emerging topic: product proliferation. ETFs have changed the investment management industry for the better, but their indelible mark has also resulted in thousands of options for both professional and self-directed investors. Having more choices is a healthy sign of competition among product issuers, and allows investors to achieve certain exposures with greater efficiency, lower cost, and convenient access. Nevertheless, the rate of innovation can sometimes cause information overload, potentially resulting in decision paralysis.

Prime Indexes are based on the principles of intuitive selection criteria; common sense factors to help narrow down the available choices. Our methodology, which is encompassed in our Prime ScoreTM, can help investors of all types by identifying, screening, and ranking ETFs by those factors. The end result is compiled into an index of ETFs whose selection we can all understand.